![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Dictionary.com - Today's Word of the Day is woke. Read the full definition here: http://bit.ly/2xW7XyP | Facebook
![Amazon.com: Politically Informed Woke Meaning Dictionary Definition Woke T-Shirt : Clothing, Shoes & Jewelry Amazon.com: Politically Informed Woke Meaning Dictionary Definition Woke T-Shirt : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/A13usaonutL._AC_CLa%7C2140%2C2000%7C61H2M%2BmlvQL.png%7C0%2C0%2C2140%2C2000%2B0.0%2C0.0%2C2140.0%2C2000.0_UY1100_.png)
Amazon.com: Politically Informed Woke Meaning Dictionary Definition Woke T-Shirt : Clothing, Shoes & Jewelry
![Woke Definition shirt a state of awareness only achieved by those dumb, hoodie, sweater, long sleeve and tank top Woke Definition shirt a state of awareness only achieved by those dumb, hoodie, sweater, long sleeve and tank top](https://images.printshoptee.com/2021/11/woke-definition-shirt-a-state-of-awareness-only-achieved-by-those-dumb-tshirt.jpg)
Woke Definition shirt a state of awareness only achieved by those dumb, hoodie, sweater, long sleeve and tank top
![Daniel Voglesong - Birthyear 1957 on Twitter: "#Woke definition 👍 https://t.co/AUaSSuWvj8" / Twitter Daniel Voglesong - Birthyear 1957 on Twitter: "#Woke definition 👍 https://t.co/AUaSSuWvj8" / Twitter](https://pbs.twimg.com/media/FqT733hXgAEsjrh.png)
Daniel Voglesong - Birthyear 1957 on Twitter: "#Woke definition 👍 https://t.co/AUaSSuWvj8" / Twitter
![Susan R on Twitter: "@MythinformedMKE “Woke” definition sounds like good things, no? https://t.co/0CRsjdVood" / Twitter Susan R on Twitter: "@MythinformedMKE “Woke” definition sounds like good things, no? https://t.co/0CRsjdVood" / Twitter](https://pbs.twimg.com/media/FoLlgyIXEAERBUl.jpg:large)
Susan R on Twitter: "@MythinformedMKE “Woke” definition sounds like good things, no? https://t.co/0CRsjdVood" / Twitter
![UrbanDictionary: Woke-Choke Shirt" T-shirt for Sale by SadiraXMortus | Redbubble | urbandictionary t-shirts - urban dictionary t-shirts - urban t-shirts UrbanDictionary: Woke-Choke Shirt" T-shirt for Sale by SadiraXMortus | Redbubble | urbandictionary t-shirts - urban dictionary t-shirts - urban t-shirts](https://ih1.redbubble.net/image.1117997841.8013/raf,750x1000,075,t,fafafa:ca443f4786.jpg)
UrbanDictionary: Woke-Choke Shirt" T-shirt for Sale by SadiraXMortus | Redbubble | urbandictionary t-shirts - urban dictionary t-shirts - urban t-shirts
![Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter Urban Dictionary on Twitter: "@vdepdel Woke: Being Woke means being aware.. Knowing whats going on in the comm... https://t.co/u1seDLSnQd https://t.co/dM32V4bnk0" / Twitter](https://pbs.twimg.com/media/Ccf3ge_UMAAALXA.jpg)